If 2012 was the year electronic music went mainstream, 2013 will be the year songwriting infused with the spirit of ‘EDM’ grabs hold of the globe.  Few other artists working today are better positioned to ride the wave of European inspired dance anthems lighting up radio charts and iTunes worldwide than Estonian born and raised, Los Angeles-based singer/songwriter/producer KERLI.

   

Well before electronic dance music features graced the pages of mainstream magazines, the 25-year old fashion forward singer was riding a wave of popularity in the U.S. with her 2011 #1 Billboard Dance Club chart smash, “Army Of Love”. The song, followed by her hits, “Zero Gravity” and her recent #1 smash, “The Lucky Ones”, proved a fitting bridge for a truly visionary presence on the trendsetting side of pop between KERLI’s 2009 debut album for Island Def Jam, Love Is Dead (which spawned the hit “Walking On Air”) and her latest EP for the label, “UTOPIA”, released April 2013.


UTOPIA, written and co-produced by Kerli and UK producer Switch, Avicii protege Syn Cole and Swedish production team SeventyEight, continued her odyssey as a trendsetting artist. Her live performance of her song “Love Me Or Leave Me” captivated millions on this seasons, “Dancing With The Stars” on ABC.


Her visually rich videos have racked up over 30 million views on YouTube and laid the blueprint for a synth-soaked sound that has concurrently swept America recently and has brought KERLI a new fervent fan base grafted on top of her existent loyal fans - - now over the 300,000 “likes” threshold on Facebook, in addition to the readers of the blog she posts daily for Buzznet.com, which nets over 1 million views a month.  


Her ability as a writer with a gift for crafting haunting, melodic pop hooks that resonate with music fans (Kerli co-wrote Demi Lovato’s platinum-selling “Skyscraper,” which won an MTV VMA for ‘Best Video With A Message’), has not gone unnoticed in the dance world, either - - - expect a number of new features coming this fall on notable DJ/producer tracks, including a duet with W&W and features with Cash Cash and tyDi.


“I just want to bring joy and positivity into the world,” said the blonde beauty who became even more familiar to the dance music audience at ULTRA and IDentity Festival, where she shared the stage alongside names such as Hardwell, Porter Robinson, Arty and Eric Prydz. “I love playing out live,” she said of her time on the EDM tours.  “I gained a lot of new fans and the crowds gave me back so much energy…. to me, performing and listening to dance music is a spiritual experience.”


And a more eloquent metaphorical letter will be hard to find for fans of dance music and pop, for her new material hits the sweet spot where the two genres interconnect with a graceful touch seldom seen in either genre.


Her actively engaged fan base is legion online for the 14 to 25 set, and now spans the globe from Brazil to Japan (she refers to her community as “Moonchildren”).  A few older high profile boosters include longtime supporter Tim Burton, who included her music in his Alice In Wonderland and Frankenweenie films, and Perez Hilton, who chose KERLI’s 2012 underground anthem “Zero Gravity” to kick off his Perez Hilton Pop Up Compilation CD.

   

Her “Moonchildren” hang on KERLI’s every word, and anxiously await the artist’s forthcoming music and her fashion line (KERLI calls her unique style “Bubble Goth” and she is known as a trendsetting icon who often hand-makes her own outfits that can be seen in her music videos, which are often fantastical and always original). Expect a wider range of fans to enter a world clued-in KERLI fanatics have been raving about for years; thanks to a cosmic confluence of dance and pop trends dovetailing straight into a diverse, stellar group of songs set to take music fans deep into an idyllic pop/dance paradise. Filled with light and love and infectious buzzing energy currently informing the electronic music scene, KERLI is closer than ever for forward thinking pop fans.